RadioShack Brand Diffusion
RadioShack has been decreasing in sales to a lack of interest. With bigger and better stores that supply the change in technology, RadioShack is in desperate need for a revival.
Thus, creating the diffusion of RadioShack, VirtualShack, there are hopes for the brand to be revived.
VirtualShack focus' on everything computer. They supply a greater amount of tablets, PC's, Mac's, and accessories for everything technology. The main selling points to the brand are their VritualSpace section and Designer of the Month.